beyond and beneath the game
90plus12
Discover
analytics & stories
This is where the game comes to life through numbers, narratives, and nuance. From tactical breakdowns to trend forecasting, our stories offer fresh, data-driven perspectives on football, basketball, and other global sports. Whether it's a key match analysis or a deep dive into a player, we go beyond the scoreboard to bring you meaningful insight.
Sport doesn't exist in a vacuum; it shapes how we dress, how we think, and how we connect. In our Culture section, we explore the impact of sports on identity, fashion, politics, community, and social change. This is the space where lifestyle and fandom collide, and where sport becomes a mirror to the world around us.
Built for athletes, by people who understand the grind. This section delivers practical, science-backed content on physical training, mental toughness, recovery, nutrition, and tactical awareness. Whatever your goal is, we’re here to help you train smarter and perform better.
Our mission
At 90plus12, we’re redefining the way the we engage with sport. Our mission is to deliver innovative, data-driven insights and thought-provoking analysis that not only break down the game but also uncover the deeper impacts that sports have on culture, identity, and society.
From the final whistle to what lies beyond the pitch, 90plus12 is where storytelling meets statistics and passion meets perspective.